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HAWK-IT INTERVIEWS

Engaging Q&A interviews with fascinating individuals from around the globe. Each conversation offers unique insights and stories, showcasing our diverse backgrounds.


I recently had the exciting opportunity to participate in a Q&A session with singer and songwriter Kevin McClure. During our talk, we explored his musical journey, covering his early inspirations, the experiences that influenced his development as an artist, and his path as an independent musician. We also discussed some of his personal hobbies and interests, which added depth to our conversation. I'm sure you'll find this insightful discussion both informative and entertaining!


Amit Ahuja: I would like to learn more about your background and the personal journeys that have influenced you all. Please tell me where you grew up, describing your hometown and the surroundings where you were raised. I’m especially curious about how your upbringing has affected your fundamental values and viewpoints.


Kevin McClure: I’m a true Midwesterner, born and raised around Omaha, Nebraska and western Iowa. Omaha is such an interesting city to grow up in because it straddles the line between major city and small town in so many ways. There’s major tourism with college sports and the world-famous zoo, but there are also so many people who were born and raised here that just never left (or have left and come back, like me). Being raised by really young parents in this part of the country exposed me to a pretty wide gamut of ideas and perspectives.


Amit Ahuja: Moreover, I would like to hear about your cultural heritage. In what ways has it shaped your identity? What traditions or stories from your culture have significantly contributed to who you are today? Are there specific experiences or milestones—accomplishments, challenges, or turning points—that profoundly impacted your personal growth?


Kevin McClure: As a combination of several different Caucasian nationalities, and growing up in a predominantly white area, my cultural heritage hasn’t been much influential for me. However, growing up with young parents who eventually divorced caused me to find stability in my activities. Eventually that led me to music, specifically songwriting, that became a constant in my life. It was free therapy and has continued to be such as I’ve grown up. I think my first band in high school was an accomplishment for me as well, because it was something that we really worked hard at and I still feel like that was a necessary proving ground for me.


Amit Ahuja: I’m excited to delve into a musical journey. Could you share a particular moment or experience that sparked your passion for music? Perhaps it was a memorable concert you attended, a song that resonated deeply with you, or a moment of inspiration that inspired you to pick an instrument.


Kevin McClure: My first concert was when I was 14, seeing Switchfoot in Omaha, and it totally blew my mind. I was already a fan who had listened to a lot of their music, but seeing it played and seeing their stage presence and live show really gave me a reference for what playing music could be like. I still get those same goosebumps and inspiration every time I see those guys in concert. I’m a fanatic for live music. It’s an experience of absolute immersion for me whenever I go to a show, be it an arena or a dive bar. Seeing people put their heart on their sleeves (and guitars) is an addictive drug and I can’t get enough!


Amit Ahuja: Since you started your musical journey, what remarkable collaborations or unique opportunities have you experienced? Have you worked with any influential artists or participated in memorable projects?


Kevin McClure: I’ve been really lucky to get to rub shoulders with a lot of really talented (and influential) people, but I think that the most remarkable collaboration I’ve gotten to be part of is the current iteration of my backing band. The guys I play with are absolute freaks in the best way. They bring the songs to another level of musical brilliance, and they aren’t afraid to share their ideas with me to make a song objectively better. I think that’s why the music I’m currently making is the best of my career, because there are so many great voices who understand what we’re going for and want to keep enhancing it. Nobody is after their own vision or name, they just want to see the song be the best it can be.



Amit Ahuja: As an independent artist, what are your insights on the distinctive benefits and obstacles you encounter while forging your path in the music industry? In particular, how do you navigate the freedom to express your creativity while managing the challenges of promotion, distribution, and financial sustainability?


Kevin McClure: Like every artist I know, social media has become a necessary evil, but I’ve actually come to (somewhat) enjoy the business side of having a music career. I think I’m a pretty firm right-brained creative, so for me I’ve had to reorient my perspective on these business elements as just another creative goal. Creating promotional content sucks, but creating artistic or unique videos that convey a message is fun. Putting together spreadsheets is a nightmare, but financially planning and envisioning the future is empowering. Doing the things I don’t want to do but know will help me build this thing is much easier when I give it a more creative veneer.


Amit Ahuja: What strategies have you found effective for building a dedicated fan base and standing out in a competitive landscape?


Kevin McClure: I’ve put myself in an odd predicament as an artist, because I don’t fit cleanly into a genre or music category. When you listen to Kevin McClure you’ll find alt rock, folk, pop, atmospheric, soul, indie, electronica, and math rock elements. If “eclectic pop” was a category I think I could be in that subgenre. But I also think that that’s what makes my music stand out, especially in a live show setting. People show up to a festival or a show I’m opening and find themselves really entranced by the sudden hard lefts and the game of figuring out what category I fit in. That’s not to say that I think I’m the most unique artist of all time or anything. I’m still easily identified as a “pop artist” I think. But it’s such a broad category that I think my songs have to be more specifically categorized instead of my overall catalogue. The people who like that (or just have ADD) really seem to enjoy the music and have earned me a truly unique fanbase.


Amit Ahuja: What initially sparked your passion for songwriting? Can you describe the journey and the reality of being a songwriter? How do you tap into that elusive spark of inspiration for your lyrics, and what powerful emotions flood your heart when you step onto the stage, poised to present your deeply personal creations to an eager audience? During those electrifying moments of anticipation, what sensations course through you as you prepare to forge a connection with listeners through your heartfelt music and eloquent words?


Kevin McClure: I wrote my first songs when I was 15, after learning just a little bit of guitar. The guitar has always been an instrument of writing for me even more than for playing. I’m a generally positive person outwardly, but I deal with depression and stress privately and the written word has been my go-to outlet for that since I was a kid. That written word into poetry and melody was an easy jump when I learned enough to get by, and has continued to be my primary method of dealing with challenges in my life. Playing in front of people is super exhilarating for me, both because I think I’m an entertainer inherently but because my heart longs for connection. I love singing a melody or a lyric that you can see connects with somebody deeply. There’s a kinship that is created by two strangers feeling the same thing in the same room at the same time. I’m after that feeling every time I step onto a stage.


Amit Ahuja: What game-changing technique have you stumbled upon that’s taken your songwriting to the next level? I'd love to hear how it’s transformed your creative process!


Kevin McClure: Diligence and discipline. I try to write something every day. I don’t write a whole song every day (unless that’s a specific challenge I’ve given myself for that month or something) but I try to write something. A melody, hook, lyric, chorus, a journal entry, blog post, literally any sort of substantial writing with intent and earnestness. I heard once that it takes writing 100 songs to find 1 hit. I don’t know if that’s hard math, but I figure it’s a good habit to be in and have found for me that the more consistent I am the sharper I am. My creativity is boosted because I’m constantly asking, “what’s something new I could do with this?”


Amit Ahuja: I am genuinely excited to explore the music you've released so far. Each single you've put out tells a unique story, and I'm particularly interested in understanding the motivations and experiences that inspired them. I would love for you all to share your thoughts on each track you all participated in, explaining your relationship with each song in depth. This could include the creative process behind them, the emotions they evoke, and any personal anecdotes that influenced their development.


Kevin McClure: I think this question could lead to a book full of answers! If I can answer it with a broad, over-arching answer: every song I write is a piece of me. I want to be earnest with every lyric and ambitious with every note. I attempt to strike the balance between cerebral and visceral in my music that people would read thoughtful and meaningful lyrics but also feel the emotion and heart behind it.


Amit Ahuja: Could you provide a more in-depth exploration of your latest single, "Bring Me Back?” I'm genuinely intrigued by the inspiration and narrative that shaped it. Please share your connection to this track; what emotions or life experiences influenced its creation?


Kevin McClure: “Bring Me Back” has lived a more eventful life than most songs, that’s for sure. I wrote it with my last band, Scenic, with totally different lyrics. It was called “More Than You Ever Knew” and was an attempt to convince people that love is both an absolutely free gift, while also being extremely costly. The dichotomy leads to love being a catalyst for personal growth and change. Scenic recorded that song in a friend’s basement in the Summer of 2016, and then that project sat on a hard drive because we broke up before we could finish mixing and mastering it. When I re-entered my solo career a couple of years ago, I dug through my hard drive and found those files. The song sounded great, but the lyrics didn’t feel as powerful now. So I stripped the lyrics off and started writing new ones to the track. I never do that so it took me a second to get my bearings, but after some time I felt like the song needed to be more nostalgic. I landed on the hook “Bring me back to where I once was, bring me back to the place I was safe in your arms” and it felt like the whole song opened up. I enlisted my keyboardist Jackson Haselhorst to help cowrite the new lyrics and he helped me shape the verses and tweak up the last chorus that deviates slightly from the preceding choruses. We didn’t have a true keys player in Scenic, so I asked Jackson to track some keys on the song too and his addition really brought it to new heights. Then when the song was finished it was like I was collaborating with another version of myself on a song that had grown up, but wished it could go back in time to its younger self. Super existential, I know. (laughs)


Kevin McClure: I’m grateful to have had my brother in Scenic and I was keeping him in the loop on the song throughout this rewrite. He was super supportive and excited to hear it when it was wrapped up. His original bass recordings are on the song, as are drums from Josiah Hunter, and electric guitar from Logan Krug. My original electric guitar track is in the recording, and my acoustic guitar is a combination of both old and new. I obviously recorded vocals and brought in my friends Andre Vander Velde and Benjamin Shafer to add some gang vocals before shipping it off to Patrick Peringer at House On A Hill Studios for mixing and mastering. Patrick has mixed and mastered all of my songs since early 2023, so we’ve had a great string of songs over the last couple of years.


Kevin McClure: The album artwork is a photo I took of my wife when we went out for ice cream forever ago. When I was dreaming of artwork I knew I wanted to go the photo direction and some sort of walking away. I just happened to stumble on the picture by accident and asked her if she was ok with me using it. Obviously, she said yes. I made some tweaks to the colors, some minimal photoshop, and put the text on to match my other singles over the last year. I’m leading up to something, but I can’t tell you about that yet!


Amit Ahuja: What’s the biggest highlight of your career?


Kevin McClure: Being that my heart is to foster deeper connection through music, I think the biggest highlights have been whenever someone reaches out to me to share that a song was meaningful to them in a circumstance in their life or a challenge they were facing. I’ve had people tell me that songs like “Spring Rain” and “Before The Sun Rises” were really encouraging and helpful for them in facing depression. I’ve been told that “Cold Wind” was important to them. I’ve had people put my songs in their weddings! That’s a huge one for me. To know that a song I wrote spoke of love in such a meaningful way for someone… man, I am so humbled thinking of that.


Kevin McClure: From an achievement perspective, I think my highlights would be opening for bands that I’ve always looked up to, crossing over the 75,000 all-time streams on Spotify (on pace to break 100k this year!), getting signed to an indie label, and playing a handful of huge city events over the last few years in Omaha. Thousands of people have heard me play music. That’s truly astounding!



Amit Ahuja: How do you feel performing in front of an audience and connecting with fans through your performances?


Kevin McClure: I like to say that I’m a writer first, an artist second, and a performer third. Luckily, because of that, it takes a lot of pressure off performing to need to be this self-fulling experience for me (other than it being a show of original music). Because I can build a live show that feels like a communal experience it feels like we’re all there and in it together. I love that. I love people. I’m not always energized by being around people, but I love the thought that a room full of people’s heartbeats are all in sync with the kick drum. Music brings us together and glues us together for a moment. That’s what I love about playing live music.


Amit Ahuja: What are the three standout qualities that not only define your unique style as a vocalist but also elevate your performances to an exceptional level? Consider your vocal tone, emotional expression, technical skills, stage presence, and how each contributes to your artistry.


Kevin McClure: I’m a highly expressive singer, and my voice really heavily leans into what’s called the pharyngeal voice. It’s a blend of chest and head voice that helps me out as a tenor to not only reach higher notes but also gives me a little bit of a rounder tone. I like having a bit of bite and grit in my voice too, but I try to be careful to not overdo the pseudo-scream (because I’m a terrible screamer) or growling too much. I hope that people like my voice, or at least feel like it’s uniquely identifiable. But even more I hope that people feel that I’m honest in what I’m singing.


Amit Ahuja: Can you share a moment when you felt like your music significantly impacted someone’s life?


Kevin McClure: The first time someone asked me if they could use my song in their wedding. That was really meaningful to me. I cried.


Amit Ahuja: Can you recall the details of your very first live performance? Describe the setting, the crowd’s energy, and the anticipation leading up to that moment. What were your thoughts and feelings as you stepped onto the stage, and how did it impact you both during the performance and afterward?


Kevin McClure: It depends on if you count the top of the stairs at my grandparents’ house as my first performance! In all seriousness, I think my first live performance in a real performance setting was with my high school band. We were a little more straight-ahead rock and played a dingy little all-ages venue in Omaha. I remember we sold like 150 tickets to our friends, but everyone was so supportive and engaged. I think I knew pretty shortly after it was what I wanted to build a career toward.


Amit Ahuja: Please tell me about any upcoming projects, tours, or collaborations you look forward to. I'm eager to hear what you're most excited about and any details you can share about these initiatives!


Kevin McClure: I have another single coming out towards the beginning of the Summer called “Cheating Death” that’s a reimagining of an old song of mine I released more stripped down and acoustic. It’s got this quirky dark emo vibe to it with a hint of “(Don’t Fear) The Reaper” by Blue Öyster Cult. This will be the first song I release with a full version and a radio edit, but the full version won’t be out right away. It will also come with an announcement of my first full-length album, but I can’t give you any more details right now. Not so much hush-hush as it is still finalizing details. But I’m really pumped about it. I’m also bringing the band out for some really great shows this Summer around Nebraska including the first ever Good Life Festival with our record label, Good Life Records, on July 18th. I’m working on something cool with Mary Mendoza from Feel Good for that show, and I think a few other things in the future with those guys. The full schedule of shows through the Fall isn’t finalized yet, but you can keep up with my show schedule, including a short tour run in the Fall, as they get finalized at KevinMcClure.org or over on my bandsintown page.


Amit Ahuja: If you were presented with the incredible opportunity to open for any band or embark on a world tour, which bands would you choose to join on this exciting journey, and what specific reasons drive your passion for touring alongside them? Consider the musical styles, the energy of their performances, and how their artistry resonates with you. What unique experiences would come from collaborating and sharing the stage with these artists?


Kevin McClure: Anybody who knows me knows that opening for Switchfoot would be a dream for me. Same goes for their lead singer, Jon Foreman, who has solo music of his own. But more artists that I would love to open for or bring along with me (and this is a list of big names and friends that you should check out) would be Bright Eyes, Mat Kearney, Judah & The Lion, Anberlin, Madison Cunningham, VEAUX, Michigander, Lawrence, Ben Rector, The Rocket Summer, Abby Holliday, Tyson Motsenbocker, Gable Price & Friends, Cursive, Gabrielle Grace, Night Moves, The Felice Brothers, Margaret Glaspy, my friends call me Mel, Hopeful., Victoria Canal, Andrew Bird, and all of the incredible bands on the Good Life Records roster.


Kevin McClure: To keep it simple, though, I think those bigger artists on that list appeal to me because everything feels so earnest and honest. There aren’t wasted words, every chord is intentional, nothing is a formula. And that’s what we would create on a show or a tour: really deep resonance in a room.


Amit Ahuja: Can you share three individuals who have significantly influenced your life, positively or negatively, and why?


Kevin McClure: I have a mentor here in Omaha, his name is Benjamin Shafer, who has been a really meaningful voice for me over the years. Sometimes it’s about music and art, sometimes business, and sometimes personal stuff like being a good husband and stuff.


Kevin McClure: I’d have to also say that my wife is a major source of comfort and encouragement, while also holding me accountable when I start floating too high into the clouds and forget that you have to pay your bills.


Kevin McClure: And then a negative one, I won’t share any names, I’ve had someone pretty much tell me it’s time to give it up and move on and get a “real job” because I’m not skilled enough or I’m not attractive enough or whatever reason it might be. I keep that person in mind not to be vindictive, but because I think it would be a huge feather in my cap to turn that person into a fan and true believer.


Amit Ahuja: What are your favorite movies, and why are they significant to you? Is it the story, the characters, the visuals, or something else that resonates with you?


Kevin McClure:: I love horror movies, but not just shock-jock horror. I like the ones that give you layers of story and slow-burn terror. My favorite movie of all time is Color Out of Space that’s based on the H.P. Lovecraft story of a similar name (The Colour Out of Space), followed by The Natural with Robert Redford, and if I’m trying to round it out with something not horror or drama I think I could watch The Princess Bride on repeat in the background and not get tired of it. I love vivid storytelling and well-developed characters. My wife and I love anything written and directed by Ari Aster, Midsommar and Hereditary, stuff like that. Those movies are so deeply layered. It’s incredible.


Amit Ahuja: What TV shows do you enjoy and look forward to watching? What captures your attention in these shows—perhaps the surprises, character development, or overall production quality?


Kevin McClure: In contrast to my movies, my TV shows tend to be more on the funny side. Parks & Recreation, Letterkenny, and Shoresy are on a lot. Funny enough, it’s not just the humor but the character development and development of relationships in these shows that really draw me in.


Amit Ahuja: Which books do you appreciate the most, and what makes them significant to you? Is it their writing style, the themes they address, or the feelings they inspire?


Kevin McClure:: I love C.S. Lewis, in particular his Space Trilogy. Perelandra and That Hideous Strength go back and forth for my favorite book, but it’s easier to just say the whole trilogy as one story is my favorite. The creative exploration of what it might look like if other planets in the universe were untouched by human evil and how those planets would exist. It changed my perspective on the existence of aliens and extraterrestrial life.


Kevin McClure: Like many Lewis fans who love the stories of Narnia and Aslan, I also deeply love Tolkien and The Lord of the Rings. I don’t think I need to explain that one, ha.


\Kevin McClure: A more recent read was The Last House on Needless Street by Catriona Ward, it blew my mind, and I cried and cried reading it. Similarly, I’m Thinking of Ending Things by Iain Reid took me through so many emotions. I recommend both of those books to people fairly regularly.


Kevin McClure: As you can tell I love characters and character developments, grand adventures, and lofty spiritual commentary.


Amit Ahuja: Which podcasts would you passionately recommend, and what makes them stand out?


Kevin McClure: I have so many different kinds of podcasts. For music-related conversations I listen to The Working Songwriter, Worktapes, and Song Exploder. I like to find stories from Lore, Irrational Fears (RIP), and MrBallen. Interview and more on the fun side podcasts are Dadville, Switchfoot Song Stories, and Music & Meaning. And it would be a major failure if I didn’t mention that my wife and I do a podcast on cryptids, odd happenings, high strangeness, and some true crime called This One’s A Doozy that I think is really well done, if I do say so myself. I like to go to podcasts primarily for learning, though sometimes it’s purely for stories and entertainment, ha.


Amit Ahuja: Do you have hobbies or interests you're passionate about outside of music?


Kevin McClure:: I feel like such a boring person saying this, but I quite literally do music for work and for fun. I have a family and love to spend time with them, watch movies, play games, have conversation, etc. but the only activity that I actually stick with is music and writing. The closest thing I can think of is engaging in philosophical and spiritual conversations, but those almost always revolve around music and art-related environments.


Amit Ahuja: I want to know what your favorite bands or music artists all like. I’d also like to hear about each member's most memorable concert experience. Please share details about the atmosphere, the performance, the venue, and anything else that made it special for you.


Kevin McClure: I think my favorite concert I’ve ever been to was that first Switchfoot concert. That’s not to say that it was necessarily the best one. I’ve seen those guys so many times, and I couldn’t tell you for sure what their best show was. But that first experience had it all. Iconic hits, deeper cuts that I knew, deep cuts I had never heard (which made me go buy the old CD’s and really get into their catalogue), and a performance full of moments that really drew me in. I’ve seen other great shows, bigger bands, larger venues, more iconic hits, but that first show probably won’t be beat.


Amit Ahuja: What does success look like for you?


Kevin McClure: The first level of success is connection. Can I create meaningful connections with masses of people? That would be incredible. The second level would be to be able to have it provide for the needs of my family, without sacrificing them at the altar of success. It’s difficult, but to hold the two most important things in my life at a balance, my family and my art, would be success for me.


Amit Ahuja: How would you define happiness in your life?


Kevin McClure:: I think happiness can be hard to pin down, but for me I want to find contentedness and growth. It sounds like a paradox to say you want to be content yet continue growing, but somehow those two things seem to make sense for me. I want to be at peace with where I am and content with what I have while actively moving forward. Becoming something and someone better than I was before.


Amit Ahuja: Can you reflect on your personal experiences with mental health? Consider how these experiences have impacted various areas of your life, such as relationships, work, and personal growth. What specific insights have you gained through these moments?


Kevin McClure:: I actually did a whole presentation on this at Creative Mornings Omaha last year where I shared my mental health story, dealing with depression and suicidal ideations. Through my story I also shared songs that came to me throughout.


Amit Ahuja: Additionally, think about how you have managed the challenges related to your mental health. Share strategies, coping mechanisms, or support systems that have significantly impacted your journey.


Kevin McClure:: I don’t know if I would say this works for everyone, but I do think that investing time in a creative outlet allows you to work out stressful and challenging mindsets in a safe way. I shared a few ways in that same talk at Creative Mornings.


Amit Ahuja: What insights would you like to share with others around the age you are who are grappling with mental health challenges?


Kevin McClure:: You need to have someone to talk to. It doesn’t necessarily need to be a professional, but someone who will listen and not immediately try to give you “quick fixes” or tell you to just “get better”. They need to be able to tell you simple truths about your value, what you mean to them, what you mean to others, how glad they are to have you in their lives. Encouragement isn’t platitudes, it’s literally “to fill with courage” and to have someone say “I am with you, you are not alone, I’m glad you are here” is a great start to get that courage to continue the conversation with more people who love you and/or a professional who can offer you more personalized solutions.


Amit Ahuja: What message would you like to share with everyone if you had the world's attention for five minutes?


Kevin McClure:: If I could just blast out a bunch of one-off thoughts right here, and imagine that I have more time to fully explore every statement to its logical conclusion:


Kevin McClure:: Do the crazy thing that you don’t know if it will go well or work out. Pursue a dream. Wander for a while. Find a home to belong in. Let yourself fall in love with something. Let yourself fall in love with someone. Be supportive of those you love. Seek joy. Seek peace. Take a breather when you need it. Consider the lilies of the field and the birds of the air. Wonder about God. Cry when you feel like it. Read a lot. Sing a lot. Find your own song, and then change the genre every so often. Stop caring what other people think. Cheat death. Wonder about the world. Learn new skills often. Give yourself and your life to something greater than yourself. Forgive. Apologize. Ask for forgiveness. Create regularly. Let the passionate people speak into your life. Wonder about the afterlife. Remember that flourishing comes when your life has been nourished. Smell the petrichor in the Spring. Let the rain bring you memories. Don’t assume your flaws are inherently bad. Don’t assume you are perfect. Let yourself be flawlessly flawed in your own way.


Amit Ahuja: We appreciate Kevin McClure for kindly sharing him story and interests with us.


Below is the Linktree where you can access information about Kevin McClure's music and follow his updates:




*** Photo credits are attributed to the photographers whose watermarks are present on the images; videos are by Kevin McClure, unless specified otherwise.













 
 
 

ALAN THOMPSON - DRUMS/BACKING VOCALS, AARON PERRY - LEAD GUITAR, TANIS PELLEGRINI - LEAD VOCALS, CHAD WYNN - BASS/BACKING VOCALS


**LIVES LOST: Where Melody Meets Mayhem**


This innovative band redefines the alt-metal genre with their unique sound and poignant lyrics. Based in Hershey, PA, USA, LIVES LOST masterfully combines raw emotional expression with complex musical arrangements that captivate listeners. Their sonic landscape features soaring, ethereal melodies reminiscent of Dayseeker, powerful and visceral intensity that recalls the anthems of Bring Me the Horizon, and the bold, experimental spirit characteristic of Nothing More.


Beyond their eclectic musical influences, LIVES LOST delves into deeply resonant themes that reflect the intricacies of the human experience. Their lyrics explore the profound impacts of loss and love, addressing the emotional turmoil faced by individuals confronting life's inevitable challenges. Through their music, they shine a light on the universal struggles we encounter in an often chaotic and unforgiving world, creating a relatable and immersive listening experience for fans.


Band promo by Sierra Cochran of Grace & Jade Photography
Band promo by Sierra Cochran of Grace & Jade Photography

I recently had the thrilling chance to join a Q&A session with Tanis Pellegrini, the vocalist of Lives Lost. During our conversation, we delved into his musical journey, discussing his early inspirations, the experiences that shaped his growth as an artist, and his role in the band. We also touched on some of his personal hobbies and interests, enriching our dialogue. I am confident you will find this insightful discussion both informative and entertaining!


AA: I would love to hear more about your background and personal journey. Could you tell me where you grew up and how your upbringing influenced your values and perspectives? Additionally, I’m curious about your cultural heritage and how it has shaped your identity. What specific experiences or milestones have particularly impacted forming who you are today? Your insights will provide a deeper understanding of your unique story.


TP: I was raised in Hershey, Pennsylvania, until the age of seven, when my family relocated to Annville, PA. I spent the next decade in between my parents’ house in Annville, and my grandparents’ house in Palmyra, PA experiencing significant life events that ultimately led me back to the Hershey area in my early twenties with my wife. My upbringing was Roman Catholic, and I come from a mixed cultural background, most notably Italian American (third generation), English, Spanish, and Pennsylvania Dutch. Family was a central part of my life, fostering an intense sense of loyalty, both as a friend and family member.

From an early age, I was privy to adult concerns, often acting as an emotional support for my parents during my pre-teen and teenage years. While challenging, this experience cultivated natural leadership and caregiving qualities within me. I am driven to help others and lead with kindness and compassion, although I occasionally struggle with managing my own emotions. I regret the anger I felt as a teenager regarding these adult issues and how it sometimes manifested in my interactions with peers. However, I believe that difficult experiences can be catalysts for personal growth.

TP: During my adolescence, I experienced several hospitalizations for mental health challenges. These culminated in my dropping out of high school during my senior year following an involuntary commitment (302). This stemmed from exacerbated mental health issues related to a car accident. My vehicle, a 1998 VW Jetta, collided with a tree at 45 miles per hour. The subsequent year following I fought through immense internal struggle. The resulting family turmoil led to my parents asking me to leave home. Fortunately, my grandparents welcomed me into their home.

TP: Initially, I engaged in self-destructive behaviors, including substance abuse and other high-risk activities. I struggled to cope and found myself in a negative cycle, associating with detrimental influences and neglecting my education at community college. My grandfather recognized this pattern and issued an ultimatum: I needed to change my behavior or find another place to live. Despite continued setbacks, my grandmother provided unwavering support and grace. Over the next five years, her compassion and understanding were instrumental in my healing process. My grandfather's guidance, wisdom, and the parental support I had lacked previously also played a crucial role in my recovery. I deeply value the memories of Sunday dinners, insightful conversations about the future, and the unconditional love I received during a time when I was filled with negativity.

TP: At the back end of this 5-year period, I ran into my future wife out at a bar, and we had known each other through a mutual close friend. After a night of hanging and a good bit of liquid courage I asked for her number, and over the next year our relationship blossomed, and by fall of 2019 we were married and have been inseparable ever since. She supports my dream of being a musician and is the lighthouse in every storm of my life. God has so blessed me with the grace to learn and grow and become a better human, and forevermore for her presence.


TP: This period was profoundly formative, shaping me into the person I am today. Although some memories are fragmented due to a series of head injuries, I recognize the immense personal growth I experienced during this challenging chapter of my life that ended with a beautiful note.

AA: I am excited to delve into your musical journey in detail. Could you describe a particular moment or experience that sparked your love for music? I’m interested in what prompted you to commit to this path earnestly.


TP: As mentioned previously, my childhood was filled with significant emotional challenges, and music became my primary coping mechanism. I was exposed to 80s/90s metal and rock by my father, often while we worked on cars in the garage (though my tendency to disassociate, exacerbated by his frustration and my lack of focus, hindered my learning). I also listened to 90s/2000s alternative, country, and R&B with my mother. Discovering many of my favorite bands through older siblings of friends, I eventually persuaded my mother to buy me an acoustic guitar in sixth grade. I was determined to master the instrument and dedicated myself to learning through YouTube tutorials, ear training, and playing along with my favorite songs. During times of emotional distress, I could retreat to my room in the attic and play, finding solace and escape in the music.


AA: What challenges did you encounter along your journey, and what strategies did you use to overcome them? It would be great to hear about the steps you took to transform your passion into a successful career in music.


TP: I believe that almost every musician can attest that there is almost always some type of challenge to overcome. Logistics to tour, feeling like you don’t have enough creative output, struggling to maintain creativity while also creating engaging social media content ETC. My biggest philosophy in life has been to not compare to others, to continue doing what I believe is best, and move forward in any way I can to whether whatever storm comes my way. Let people talk, let people say youreyou’re never going to make it, but just be you, be authentic, and nothing can stop you.



AA: I would love to understand your band, Lives Lost better. Can you share the journey that brought your group together? What were some of the key moments or experiences that served as turning points, ultimately uniting you all as a cohesive collective? Furthermore, I’m interested in the story behind your band’s name, “Lives Lost.” What inspired that choice, and what significance does it hold for you as individuals and as a band?


TP: During the COVID-19 pandemic, I sought an additional creative outlet beyond my metalcore band. This new musical project, LIVES LOST, was born from a deep sense of loss. Over the years, I have lost friends through drug addiction, suicide, and tragic accidents. I have witnessed others succumb to addiction, crime, or harmful behaviors. I have learned of children and women lost to sex trafficking, and I have observed the corrosive effects of corruption, greed, and overconsumption. These experiences inspired the project's name, initially "Our Lives Lost." However, upon the advice of my initial backing musicians, including founding member Alan T., I shortened it to LIVES LOST to avoid potential confusion with "Our Last Night" and its impact on search algorithms. This project serves as a tribute to those who have been lost along the way, and that is the underlying meaning of LIVES LOST.


AA: How many members make up the band, and what distinct roles does each play within the group?


TP: Lives Lost has been since October of 2023, comprised of Tanis (lead vox, songwriting), Chad (bass, backing vocals), Alan (drums, backing vocals), and Aaron (Lead Guitar). Outside of those roles, Chad assists me with the merchandising, Alan with the backtracks, and Aaron with Stage and Tour managing. I manage the band, book all our shows, do all our social media posting, and do our general graphic design and writing for our Bios, EPKs, Press Releases, and Tour Fliers.



 Tanis (lead vox, songwriting)

Photo by Ian Mimnall of Icmvisuals


Aaron (Lead Guitar)

Photo by: Ian Mimnall of Icmvisuals


Chad (bass, backing vocals)

Photo by: Ian Mimnall of Icmvisuals


Alan (drums, backing vocals),

Photo by: Ian Mimnall of Icmvisuals


AA: Understanding how each member's unique contributions and talents enhance Lives Lost's overall sound and identity would be enlightening.


TP: Over the past several years, our collaborative process has evolved significantly. Initially, our early singles were written and recorded solely by Alan (drums) and myselfme. However, by the time we released our debut EP, A Portrait of Loss (including its b-sidesB-sides, "Letting Go of Ghosts," "Brighter Days," and "IED"), Aaron had become an active contributor, handling the majority of the lead guitar work (with a few exceptions). He also co-wrote the second verse of "IED." Furthermore, the entire band began to offer input on song structure and vocal placement. While these suggestions didn't always lead to significant changes, their perspectives were valued and considered during the songwriting process. Occasionally, a melodic line I had written might be replaced with one of theirs, or screams might be substituted with a melodic passage. I deeply respect and appreciate my bandmates' contributions.



AA: What is it like to be your band's lead vocalist and primary songwriter?


TP: Initially, performing both guitar and vocals simultaneously presented a challenge. My focus was divided, sometimes compromising the vocal performance due to the demands of playing, and at other times limiting the guitar work to chords and basic melodic lines. A friend's advice proved pivotal: "You can always find a live guitarist; you should just write 110% of what you want to hear." This insight prompted a complete stylistic shift, enabling us to evolve into the band I had always envisioned.


AA: Could you share your experiences and challenges in balancing these two roles? How do you find inspiration for your lyrics, and what does it feel like to perform your creations in front of an audience?

TP: My lyrics draw inspiration from the same experiences that led to the band's name. Having felt lost at a certain point in my life, the lyrics reflect my state of mind at the time of writing each particular song. For me, the roles of lyricist and musician have always been intertwined. The instrumentals are as integral to the meaning of the song as the vocals and lyrics themselves.


AA: How would you describe the essence of your music?

TP: LIVES LOST essence is powerful emotions into a modern, heavy sound, creating music that is both intense and relatable by navigating the complex waves of human emotion with guitars that are unafraid of where those feelings may go and a rhythm section that guides the way with bombastic beats and well concocted driving lines.


TP: My lyrics draw inspiration from the same experiences that led to the band's name. Having felt lost at a certain point in my life, the lyrics reflect my state of mind at the time of writing each particular song. For me, the roles of lyricist and musician have always been intertwined. The instrumentals are as integral to the meaning of the song as the vocals and lyrics themselves.


AA: Additionally, I'm curious about how you collaborate with the other band members in the songwriting process and how those relationships influence the music you produce.


TP: Our collaborative process involves each member contributing their unique style to their respective parts. I typically present a completed song structure with acoustic guitar and vocals. Alan and I then handle pre-production, adding electric guitar, bass, and electronic drums. Chad and Aaron enhance the lead guitar parts (sometimes writing entirely new, more effective parts) and bass lines. Finally, we work with our longtime engineer, friend, and producer, Jeff McKinnon, and his assistant engineer, Evan Seeberger.


AA: What specific emotions, experiences, or life events were crucial in their creation? It would be wonderful to understand the stories behind the songs and the motivations that drove you in the songwriting process.


TP: Literally all of them, and I wish I was kidding. Lives Lost IS my emotions. Lives Lost IS my experience. Our music being mainly created by me from start to finish has ensured that all of my feelings are in the music. From the very first single we dropped “Forward Yesterday” (song about wanting to be the change we want to see in the world speaking for a hurting planet Earth” to our “A Portrait of Loss” Ep (concept EP dealing with the 5 stages of grief as a young person experiencing love and loss and coping with mental illness) to latest drop “Chin Up Kid” (about persevering in the face of adversity even if it means doing it alone, still standing up for others on the way”. In all these different ways LL has been my life’s work. My motivation has always been and will be to inspire others through my personal experience to know that they are not alone in what they are feeling. That’s why Lives Lost creates songs about the human experience; Anger, Anxiety, Grief, Happiness, Hope, Loss, Love, Mental Health, and navigating life.




AA: I would like to explore the behind-the-scenes elements of the production process in greater depth. Specifically, what vocal techniques and innovations did you integrate to elevate the overall auditory experience of each song?


TP: I use a bit of everything when I track vocals. I consider myself versatile and generally track with chest voice, head voice, falsetto, mixed voice, fry and false chord and gutturals (although I don’t do these much For guitars we do several layers of rhythm with the occasional lead, one layer of bass guitar, drums, and keys/synths and other samples.


AA: Did you use particular methods for vocal layering, harmonization, or effects that contributed to the final sound? I’m interested in understanding how these choices influenced the mood and atmosphere of the music.


TP: For clean vocals I always do layers on all my lines, generally a low octave and the main layer which consists of the main vocal line tracked at least twice in the verses and 4 times in the choruses. I also do a lot of harmonies (generally a 3rd, 4th, 5th and/or an octave up). I also love to do a lot of call clean vocals with response scream vocals because I love Mall Screamo / Post hardcore (alexisonfire, from first to last, Hawthorne heights, story of the year etc.), but my main focus for LL has always been the clean vocals although definitely integrated more screams as time has gone on but I prefer screams as more of an accent or in culinary terms, like parmesan on the pasta dish.


AA: Can you recall the details of your very first live performance?


TP: YES, I played guitar and sang at my Uncle Bob’s garage party. He was married to my great aunt Karen (Rest in Power Bob!), and lived right across the street from me and had like a little cover band that he would play with at big parties at his house over the summer, and I was out in my parents garage practicing on my guitar and they heard me and told me to come over and play for everybody, and I never looked back. It was at that moment that I was absolutely hooked!


AA: Describe the setting, the crowd’s energy, and the anticipation leading up to that moment.


TP: Just a bunch of drunk middle-aged people, but they were having a great time and just enjoying the performance even though I’m quite sure that at that time I wasn’t that good.


AA: What were your thoughts and feelings as you stepped onto the stage, and how did it impact you both during the performance and afterward?


TP: Mostly just shear nervousness. I am a super anxious person and still to this day feel a lot of anxiety before I go on stage, but once I’m there in front of people, spreading the story of my life and the meaning of LIVES LOST far and wide, it just makes me so blessed to do what I do.


AA: Please tell us about any upcoming projects, tours, or collaborations you look forward to. I'm eager to hear what you're most excited about and any details you can share about these initiatives!


TP: We have so much unannounced stuff that I cannot quite delve into much, but we will be hitting the road on the east coast and the south HEAVY this year in support of our new EP, “HOME” which comes out 3/26/2024. This EP includes a vocal feature from KELLIN QUINN of SLEEPING WITH SIRENS, and we are VERY excited for this record to come out. You’ve probably already heard the first two singles “numb the pain” and “chin up kid”, but the other 2 songs are my favorites “salt the wound” and “Found” (this is the song that features Kellin), Super stoked to get this release out into the world and to hit the road.


Band promo by Sierra Cochran of Grace & Jade Photography


AA: What influences, themes, or concepts do you explore in your work? How do these elements interplay to shape the unique sound that defines your artistic identity?


TP: My creative process is deeply rooted in the lived experience of navigating the world as a neurodivergent individual grappling with mental illness. This personal journey serves as the primary wellspring for the themes and concepts explored in LIVES LOST's music. Through my lyrics and vocal delivery, I aim to translate the raw emotions of love, loss, hope, and fear into a sonic landscape that resonates with authenticity and vulnerability.

The intent is to foster a sense of shared humanity, creating an equal playing field where listeners can connect with the universal aspects of these experiences. By channeling my own struggles and triumphs, I strive to positively influence others, offering a platform for empathy and understanding.


TP: The interplay of these deeply personal themes with the band's alternative metal sound is crucial in shaping our artistic identity. The intensity of the music serves as a vehicle for expressing the often turbulent and complex emotions inherent in my experiences. This fusion of raw emotional vulnerability with powerful musicality allows us to create art that is both cathartic and impactful, fostering a connection with our audience on a profound level. Take all of this and combine it with intense love and influence from 2000s rock and metal a la Coheed and Cambria, Chevelle, Deftones, Papa Roach, Saosin, Silverstein, Three Days Grace, etc. and you’ve got everything that makes LL, that special potion if you will.


AA: If you were presented with the incredible opportunity to open for any band or embark on a world tour, which bands would you choose to join on this exciting journey, and what specific reasons drive your passion for touring alongside them?

TP: This one is always tough for me to answer. The like “dream tour” would be like AFI, Coheed and Cambria, Chevelle, Deftones, Fightstar, Funeral for a Friend, Saosin, Silverstein, Three Days Grace, Thrice, The Used, and Yellowcard immediately come to mind. More within our genre would be A Day To Remember, Dance Gavin Dance, Dayseeker, I Prevail The Word Alive, Wage War, We Came as Romans.


TP: For the first batch of bands, they're some of our faves from growing up, and it would be insane to tour with them. For the second batch we enjoy them and they're genre adjacent/have a similar sound, and I feel like we'd do stellar on the road with them for that reason.


AA: Consider the musical styles, the energy of their performances, and how their artistry resonates with you. What unique experiences would come from collaborating and sharing the stage with these artists?


TP: All of these bands are high energy. The music, the performances, the fan base. I love a high energy performance and upbeat rock and metal music that has lots of riffs, breakdowns, and cool vocals. These bands check all of the boxes


TP: The unique experiences that would come of these opportunities would be because it would get our music out in front of bigger crowds. I'm sure we would meet more people than ever before and in turn convert more LOST ONES.


AA: What are some of your all-time favorite songs to perform live, and what makes them so special for you?


TP: Without a question my favorite song in our catalog to perform live is probably Jonny Romeo or Equivalent exchange from the EP. Jonny is pure post hardcore chaos and Equivalent is so dancy with lots of push and pull in the song. The lyrical content on our debut EP also hits with me because it's about grieving and processing great loss within my life in my late teens/early 20s and I feel the most connected to those songs emotionally.


AA: Can you share a funny or interesting behind-the-scenes moment from a music video shoot or recording session?

TP: We once had to delete video footage because before Chad was officially in the band, he was on set helping and his shadow was too prominent in frame so we had to cut scenes lol 😭😂


AA: If you could collaborate with any musician, dead or alive, who would it be and why?

TP: This is one of the hardest questions ever, BUT Chester Bennington, Layne Staley, or Chris Cornell. Three of my favorite lyricists/vocalists ever and just feel like we would bounce awesome ideas off of each other and the collaboration would be so unique cause we all have “different” yet powerful voices as vocalists.


AA: Share three individuals who have significantly influenced your life, positively or negatively, and explain why.


TP: My wife (Harley), and my grandparents (Linda and Roger Pellegrini) are the three biggest influences that have positively affected my life.


TP: The positive impact on me from meeting my wife cannot be understated. I believe that she is the first moment in my life where I met somebody that completely understood me and wanted to be my friend first before we even had any other aspect of our relationship, and she gave me this renewed sense of importance in prioritizing my mental and physical health as well as instilling her insane work ethic into me. We have created a beautiful life together, and God willing will spend eternity as best friends and lovers.


TP: My grandparents took me in when I had nowhere else to go without them. I would not be doing anything I have currently done, I wouldn't have met my wife etc. My grandfather also taught me responsibility and how to be a man in a big way, and my grandma taught me to care, and love no matter how others act.


TP: I love these people with my whole heart and am eternally grateful.


AA: When it comes to movies, what are some of your all-time favorites? What is it about these particular movies that resonate with you? Is it the storytelling, the characters, the cinematography, or something else?


TP: This is tooouughhh! I would say my all-time favorite movie is The Princess Bride. It has everything: Action, Adventure, Comedy, Drama, Romance, and storytelling. It is a story of great love and great adversity. My favorite movie trilogy of all time is LORD OF THE RINGS tho, and I love the books as well. High fantasy in general is perfection and anything with an engaging fantasy storyline is for me.


AA: As for TV shows, which ones do you find yourself eagerly tuning in to? What about these shows captivates you—could it be the plot twists, character development, or the overall production quality?

TP: Same as movies, high fantasy is my jam BUT also crime / legal dramas. Like I love Justified, Yellowstone and it's spinoffs, Game Of Thrones, etc. Big story lines, grand visuals, witty/snippy lines and good character development. I'm all on it.

AA: Regarding books, which ones are at the top of your list? What makes these books stand out to you? Is it the writing style, the themes, or the emotions they evoke?

FAVES: Stephen Kings Dark Tower series, The Dragonlance Chronicles, Legend of Drizzt, and Stephen King’s The Shining and Doctor Sleep.


TP: I am due for a reread of the Stephen King’s oeuvre. He's hands down my favorite author and I love his attention to detail and wordiness to describe any given scenario in a book. It puts you into the world so vividly, and I can't imagine where I'd be as a songwriter/lyricist without his influence. The thematics, style, etc are so perfect.


AA: Which podcasts do you highly recommend and why? What sets these podcasts apart from others, in your opinion? Do they offer valuable insights, entertaining content, or something else that keeps you hooked?

TP: I'm not really a podcast guy to be honest, but we've had great experiences on Ian's untitled scene show, The Yo Show, The Popko Project, Chord Progression Podcast, The Musical Misfits Podcast, Stereo Therapy Podcast, and Pete Vs Anxiety podcast. All these podcasts really care about music and the community around it and we're infinitely grateful for them hosting us.


AA: I'm interested in learning about your favorite bands or music artists that you're passionate about. Additionally, I'd love to hear all the details about your most memorable concert experience - the atmosphere, the performance, the venue, and anything else that made it special for you.

TP: Alexisonfire, Avenged Sevenfold, Blessthefall, Chevelle, Circa Survive, Coheed and Cambria, Counterparts, Dean Martin, Korn, Metallica, Saosin, Silverstein, Thrice, Train, and The Used to name a few. I listen to so much music honestly it's crazy. First concert I ever saw was Train and Maroon 5. Pat Monahan (Train) is a fave vocalist of mine. He's a beautiful tenor with excellent timbre and melody choices and he is GREAT live.


AA: What three standout qualities make you truly exceptional as a guitarist?

TP: I'm definitely more of a rhythm player than a lead player. Id say that I have exception pick attack, Down picking ability (grew up on Metallica y'know?), Chord Voicings to make vocals standout, and good sense of melody. Those are the things I like most about myself as a guitarist.


AA: Can you take some time to reflect on your personal experiences with mental health?

TP: There are not enough pages in the world for this, but I've had the lowest of lows and the highest of highs. Mental health is something that we must take seriously and have candid conversations about. Not about diagnosis or whose trauma is worse, but about point of view experience and helping others thru that shared experience to let them know they're not alone.


AA: Consider how these experiences have impacted different areas of your life, such as relationships, work, and personal growth. What specific insights have you gathered through these moments?

TP: Always take a step back and assess. Do not act out in a moment of anger or sadness. Do not hurt others because you're hurting. Assess. Heal. Learn.


AA: Additionally, how have you managed the challenges you face with mental health? Share any strategies, coping mechanisms, or support systems that have played a role in your journey.

TP: Music and leaning on my support system are my 2 coping mechanisms. When I have a bad day I go shut myself in my home studio and play along to my favorite songs or write something that's how most of our music gets made.


AA: What insights would you share with others your age who are grappling with mental health challenges?

TP: Build a support system. Find HEALTHY coping mechanisms. Never dim your light or censor yourself for others, it just makes your mental health worse!


AA: What hobbies or pastimes do you find particularly enjoyable when you’re not immersed in your music? Are there specific activities that allow you to unwind and express yourself differently?

TP: Spending time with my wife and our fur babies (Otis and Opal), cooking, working out, watching movies / tv (specifically rom coms, gritty crime shows, anything high fantasy or historical), playing video games, and reading fantasy novels/horror novels (Stephen King is my favorite author).


AA: What message would you share with everyone if you had the world's attention for five minutes?"

TP: We have more in common with our fellow people than we can ever imagine, no matter our cultural / ethnic background, our religious beliefs, our social standings. There’s so much love and kindness that can be spread in the world. Where there is hate there also exists great love. Where there is ignorance, there can be great comprehension. We cannot heal the wounds of yesterday if we continue with close minded beliefs, and fear of the unknown. No matter what your path in life is, we are all on this floating rock through space, and there is no chance we make it out alive. Death is inevitable, but art is forever. Kindness is forever. We must find our commonality and continue together, more powerful than ever as equals. Through art we are all equal.


AA:  We appreciate Tanis Pellegrini from Lives Lost for kindly sharing him story and interests with us.

Band promo by Sierra Cochran of Grace & Jade Photography



Please access the following links below to find detailed information about Lives Lost and Tanis Pellegrini.



Follow his personal Instagram account



Lives Lost Website:



*** Images are by Ian Mimnall of Icmvisuals, Band promo is done by Sierra Cochran of Grace & Jade Photography and videos are by Lives Lost Band, unless specified otherwise***









 
 
 


I had the opportunity to engage in a conversation with Brian Scott Gross, the President of BSG PR, who boasts over 26 years of experience in the realm of media and public relations. Our discussion delved into his journey into this field and his personal interests beyond the professional sphere.


AA: I would love to learn more about you! Please share your background with me and tell me where you're from. I'm interested in hearing about your upbringing, cultural heritage, and significant life experiences that have shaped who you are today.


BSG: I am born and raised in Southern California; born in Hollywood, raised in Ventura County and I’ve spent my adult living in the San Fernando Valley. At 17 I became an intern in the public relations department at Def American Recordings and from there I learned that this was going to be my career choice.


AA: I am interested in learning about your journey into the public relations field and the founding of your public relations company. Could you also provide an overview of the services offered at BSG PR and share some specific examples of how your work has impacted your clients' growth in their fields?


BSG: I started my company, BSG PR, in January 2001 with three clients. Over 24 years later I’ve had over 450 clients spanning a wide variety of companies, events, people and more. I handle everything that entails media and public relations.


AA: Before starting your firm, BSG PR, you worked at Def American Recordings. What were your specific responsibilities at that organization, and how did that experience contribute to your ability to manage a firm successfully for such an extended period?


BSG: I was an intern at Def American recordings when I was a senior in high school and after I graduated. I helped everyone in the department as far as their needs on a daily basis.


AA: What excites you about the public relations industry?


BSG: I love the fact that every day is completely different from the other in regard to public relations. Two days are never the same. Every day brings new challenges.


AA: Can you provide a glimpse into your daily work routine at your firm?


BSG: My daily routine is like what I’m doing right now - answering questions. helping clients, pitching clients to media, sending press releases out to media and helping media with their needs as well (like this interview).


AA: In your 23 years in the public relations, how have you retained the clients you assist and cultivated lasting connections?


BSG: Cultivation of relationship starts with trust and ends with making sure everyone is taken care of in some sort of capacity, as far as what is needed by me to accomplish the goals of those I work with.


AA: Tell me about a public relations campaign you've led that was successful.


BSG: I worked with Sasha Grey when she starred in The Girlfriend Experience and Entourage. That was a multi-year media campaign.


AA: What is one thing you wish you had known when you began your career?


BSG: I guess if you had told me this was going to be the rest of my life, it would’ve been pleasant surprise. Certainly, I had no idea when I began this road trip in life, I would be on it for the rest of my life.


AA: Explain how you would go about creating an effective press release.


BSG: An effective press release is full of quality information that the media can use.


AA: What is a common myth about your industry?


BSG: There’s a common myth of publicity that anyone can do. It is fairly true, but you certainly need to put in the 10,000 hours and the daily grind to really get a hold of this profession.


AA: What aspects of your work do you find enjoyable, and what aspects do you find less enjoyable?


BSG: Every aspect of what I do is enjoyable, whether it’s incredibly challenging or simple.


AA: What has been the proudest moment of your career thus far?


BSG: My proudest moment is still doing this after 31 years. I’ve certainly had incredible moments in my career.


AA: When it comes to movies, what are some of your all-time favorites? What is it about these particular movies that resonate with you? Is it the storytelling, the characters, the cinematography, or something else?

 

BSG: I certainly love the original Star Wars movies from my childhood. Characters like Luke Skywalker and Yoda have always resonated in my own life.


AA: As for TV shows, which ones do you find yourself eagerly tuning in to? What about these shows captivates you—could it be the plot twists, character development, or the overall production quality?


BSG: The greatest TV show is The Sopranos, and it starts and ends with that.


AA: Regarding books, which ones are at the top of your list? What makes these books stand out to you? Is it the writing style, the themes, or the emotions they evoke?

 

BSG: I grew up reading Ray Bradberry and over the years, I’ve certainly read many of John Krakauer’s books. 


AA: What bands or artists do you love listening to? I would also love to know about your favorite concert experience! 

 

BSG: I’ve been to over 900 concerts in my life so as you could see with that number alone many have been absolutely incredible experiences. Too many bands I love to list!


AA: Tell me about the three people that have impacted your life positively or negatively.


BSG: My mentors who ran publicity departments at the record labels I worked at are people that have incredible positive influence in my life, and I have always appreciated the time that they gave me and the education that they instilled in me. Some are still here, unfortunately some have left us.


AA: What was your biggest failure in the past and what was the lesson that you learned from it?

 

BSG: I don’t feel that I’ve had massive failures. Anything close would’ve given me a better education as to not make the same mistake twice.


AA: What would you say if you had the world's attention for five minutes?

 

BSG: Listen.

 

AA: Thank you very much, Brian Scott Gross, for sharing about your interests and the work you are involved in.



President of BSGPR, Brian Scott Gross



If you wish to stay informed about Brian Scott Gross, you may connect with him through the following channels:




For those interested in potential collaborations, detailed information about his public relations agency can be found at the following link: https://bsgpr.com/?fbclid=PAZXh0bgNhZW0CMTEAAaY3S29xAXPy3mzr8LEAJBBEpNCs_1gsYsdtzVooKtSsmdMHB7kAFWk-Xjk_aem_uI10QZpJi3Gfv1UqksNY7w




*** All photos by Brian Scott Gross, unless otherwise noted **


 



 
 
 

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